Context
Kolabtree is an open talent platform that helps businesses hire freelance scientists. Users can browse a list of experts and directly contact them.

The challenge
Build trust with potential customers by displaying testimonials across important touchpoints

The solution and my role 

Using analytics (GA) and heatmaps (Lucky Orange) I studied the user journey to identify touchpoints at which it would potentially be most effective to showcase testimonials. I reached out to customers for testimonials, which we then started testing across touchpoints such as banner ads, newsletters, landing pages, and logged-in dashboards. We customized these testimonials based on industry and business size on various pages. The testimonials helped users self-identify and feel like they’re in the right place, which encouraged them to work with us.

See example: https://www.kolabtree.com/solutions/small-businesses

Adding the testimonials to the search pages